What is the difference between ERP and CRM systems
ERP systems.
Through the last decades, Enterprise Resource Planning
systems have appeared and evolved to help in this sector, better known as ERP ,
they are a type of software that allows companies to control the information
that is generated in each department and each level of it.
The purpose of ERPs is to integrate departments, where
before there was a specialized information system for each organ of the
company, ERPs are capable of generating a clean database, where information is
managed in real time and can be obtain the required data at the time you want.
Impact of ERP on the company.
The advantages of having an ERP system are many:
• Allows
integrating all business processes
• Optimize
resources in various areas:
o Human
Resources
o Finance
o Operations
o And so on
• Increase
business productivity
• Take
better control of costs
• Better
control of the entire company
It is important to note that the ERP system is a powerful
tool to process and interpret financial information more effectively, improving
business performance both in the short and long term.
1. In one of
the modules of the system , that of company administration, it is possible to
carry out comprehensive strategic planning, monitor daily performance,
consolidate the business and maintain effective communication with
shareholders.
2. Another
module , the treasury , allows them to measure liquidity, manage current assets
and interest rates, as well as manage investment portfolios and financial
transactions.
3. Finally,
the human resources module allows decision-making, optimizing the company's
investment in employees; In addition, they can use empowerment for employees to
get involved with the company.
The correct implementation of ERP affects the increase in
productivity of all departments, as well as the best use of time.
CRM systems.
" Relationship marketing is, according to the classic
definition, the process of identifying, attracting, satisfying, retaining and
enhancing (and when necessary, ending) profitable relationships with the best
customers and other groups, so that the objectives of the parties
involved"."
Customer Relationship Management (CRM) is a business
philosophy that provides insight into the way your company wants to deal with
its customers. To deliver that vision, you need a CRM strategy that shapes your
sales, marketing, customer service, and data analytics activities.
The CRM (Customer Relationship Management) refers to both
the business strategy, focused on selecting and managing a relationship with
your best customers to optimize long - term value, as to the specific software
applications required to process the information of those customers and develop
that relationship.
Relationship Marketing and CRM.
The word CRM can refer to both the customer-focused business
strategy and the computer applications that facilitate it. Also, CRM and
relationship marketing are sometimes used synonymously .
A more technological definition of CRM is one that
associates it with specific software applications or databases capable of
managing the information necessary to develop the relationship on the part of
the company. The CRM involves using new information technologies that have
appeared in recent years on the market to try to learn more about customers,
learn from them and try to establish long - term relationships with the most
profitable.
The advantages of the CRM system are.
1. Greater
knowledge of the client and personalization of the treatment
2. Increased
customer satisfaction and loyalty
3. Increase
in sales
4. Service
cost reduction
5. Reduction
of service costs
The great advantage that CRM systems provide is that they
centralize all a customer's information, avoiding the possibility of having
inconsistent or out-of-date data.
