"To be or not to be" in the online world
A new format of companies breaks into the global economy, Information and Communication Technologies (hereinafter ICT) incorporate different ways of doing business and managing work, often assuming a need for adaptation of companies, and in others cases a new way of creating business. The incorporation of ICT in the company and in society , generates a more competitive environment, with a greater number of interactions and its character is global, so many influences exert that we can affirm that there is a new economic model, the digital economy.
The Network of Networks , or Internet , breaks into the
business and social world, changing the rules of the game, generating new
opportunities, and forcing the old structures to update themselves and bet on
having an online presence , creating new strategies and incorporating new
profiles of work required to stand out from the competition.
Social networks broke out with surprising force in our
society, so much so that they changed the form of communication and interaction
between people, and that they fully affect the business environment, which, far
from being isolated, is more exposed than ever to the eyes of the public. final
consumer.
To better understand the importance of the use of ICT in our
company, there are several organizations in our territory that study the impact
of their presence in our economy .
1. It is the
public business entity attached to the Ministry of Industry, Energy and Tourism
( MINETUR ), responsible for promoting the development of the Information
Society in Spain and has a mission to carry out projects related to ICT
according to strategic priorities the Secretary of State for Telecommunications
and the Information Society ( SETSI ), in collaboration with the autonomous
communities, councils and councils, local entities and the private sector.
2. The
National Observatory of Telecommunications and the Information Society (ONTSI)
(www.ontsi.red.es) , is a body attached to the public business entity is ,
whose main objective is the monitoring and analysis of the sector of the
Telecommunications and the Information Society . It is in charge of preparing,
synthesizing and systematizing different indicators, preparing studies, and
offering information and current affairs services on the Information Society ,
and is currently the leading public Observatory on the Information Society in
Spain.
The e - commerce is growing and is a popular alternative to
consider for entrepreneurs to boost economic recovery . Another factor to take
into account is the 23 million Internet users in Spain, of which 70% use ICTs
on a daily basis, and who represent 64% of households.
Regarding more significant transformations we can highlight:
1. The
online banking , a business model that was traditionally physical has been profoundly
transformed, queuing, we become operators of banking, and we ourselves carry
out transactions, hired products, and work with other companies, managing in a
fast our own economy.
2. Going to
the travel agency is over , there are many users who prefer to self-manage
their trips, and buy last minute bargains online at Atrápalo, Logitravel or
Trivago , in a single click we can make a hotel reservation anywhere in the
world. world.
3. The
purchases online are part of the daily life of all, we can go to the
supermarket without leaving home, saving time for the same price. Today we can
buy any product anywhere in the world, and find almost anything at competitive
prices, even bidding on Ebay for the same product against another user in
Japan.
4. The interaction
with others such as recruitment and job search has changed dramatically,
creating companies that manage employment internationally, such as Red Eures ,
with the online channel with InfoJobs or Infoempleo and social networks the
main weapons in labor mediation and interaction between workers and companies.
However, other models are destroyed and reinvented:
1. The music
sector is in a deep depression, the Network of Networks also opens the range of
illegalities, with intellectual property being the most affected, thus the
audiovisual sector is deeply affected, forcing to change the business model ,
and redesigning what was once the music industry.
2. Video
stores and automated kiosks , as they are known so far, are also on the list of
activities with a complicated future.
3. The
traditional radio also stumbles with services like Spotify or Last . fm where
the user himself is the protagonist with his music, his channel, his
"radio" and interacts with other users.
Most companies still do not develop online channel
strategies , wasting the potential of using ICT to generate business. It is not
so easy to measure the success of the Internet channel , it is necessary to
carry out a detailed study with different scenarios, and to use specific
techniques by suitable professionals. The lack of training and often the
overflow of information from managers , generate bad business practices, think
about the factor, for example, of having a person who does not have the
necessary training in Community Manager , and thus entrust the management of
social networks .Using economic resources on the Internet should be seen as an
investment and not as an expense, it is investing in intangible assets , and
this is part of our company, it is not just a showcase.
You yourself are the engine of your company, but you do not
just play the game, with the emergence of social networks, customers request
more attention and play the game with us from you to you.
The form of contact with the customer has radically changed,
sending one-way messages (traditional advertising) does not make sense, we must
take into account a new parameter: You (the person, the company).
Social Networks are changing everything . The user is the
protagonist, and develops his network of contacts, with whom he shares his
experiences. Participate, collaborate, give your opinion, produce content,
interact.
The hiring of opinion services is the order of the day,
companies specialized in the creation of positive content for products and
services of companies, not because of the existence of negative opinions, but
as a way of offering and encouraging the consumption of their goods.
We must consider that financial operations are necessary
within our company , and we must have sufficient knowledge to face possible
deviations at any given time, but having the necessary tools we can correct the
problems that we encounter on a day-to-day basis.
Taking into account that in 2040 we will be around 9 billion
on planet earth , and economic development will cause the average internet
penetration to rise from about 10 to 15 points . We can say that the growth
potential for anyone who decides to start an Internet business is simply
tremendous .
