HOW TO CREATE A WEBSITE TO SELL PRODUCTS?

 The steps to develop a web page are very simple, but if you do not have knowledge in the technological area, it can be very complex. How to create a website to sell products? There are some guidelines to follow.

Not all web pages are the same. There are blogs, web applications, corporate pages ... and then there are web pages to sell products , which we call online stores. Online stores are the tool that allows your company to facilitate the exchange process with your customers.

Through an online store, your company could sell nationally or even internationally if you can send products to other countries.

Tips for creating a website to sell products

The first thing is that you are clear that you need an online store. There is no point in trying to create another type of website to sell products, since users need to be able to follow a simple and intuitive purchase process.

It is not easily sold by e-mail, or by phone. All these are means that can help you in the sale. But in the end, having a transaction page (a shopping cart) is essential to achieve the objectives you are looking for.

Let's see some tips that can help you create a website to sell products.

Use an e-commerce platform

There are different options in the e-commerce market. Prestashop , Magento, Shopify are some of the best known. You also have WordPress, which with the WooCommerce plugin can allow you to create an online store.

Divide your products into categories

Each company can start from different bases. You may have had a physical store until now. In this case, you will need to distinguish your products by categories. For example, if you have a furniture store, you can distinguish by categories (chairs, tables, cabinets, etc.) and by subcategories (side table, desk table, dining table…) within each category.

Load your database

Normally a company will have a product database, which you will have to upload in .csv or another format to make it easier to have the products.

This will allow you to distinguish between the name, price and characteristics of the product. However, this is not the only important step to take into account.

Please note the product photography

Product photography is a very important aspect that you must consider when creating your online store. If you already have the physical products, you can bet on a professional photographer to photograph them.

However, if those products are not their own, but have been purchased from a supplier, generally they will have a website where you can find professional photographs of the products and use them on your page.

Customize the design of your store

If you want your store to be different, you need a web designer to customize it. If everyone used the same Prestashop default template, you would not be able to differentiate yourself to achieve the goals you want.

Customization of the online store is essential. For that, you can be helped by a computer company that can provide you with a web designer service in Madrid to take care of it.

Consider the legal aspects

If you want to create a website to sell products, you must consider the legal aspects. The cookie notice, the privacy policy, the Legal Notice and the terms and conditions are pages that you should include.

Keep in mind that users also expect information about the conditions of purchase or how to buy in your store. Aspects such as the Return Policy or the delivery time of the products are also essential.

Take into account the copy of your store

The texts of your store influence how you sell and what goals you can achieve. A text copied from the page of your manufacturer without more is not the most appropriate. You must customize those texts and optimize them for SEO.

If you have an online store and your texts and products are not optimized for SEO, you need to work them through an SEO web positioning service .

Create an attractive logo

Your store logo should attract users. If you already have a physical store, you probably choose the same logo. But sometimes it may be necessary to follow a rebranding strategy to give our brand a more modern image, since you have to compete with other stores.

Use a suitable web domain and server

Another of the essential aspects that you should not forget is to have adequate hosting and web domain. The hosting should help the page to have an acceptable speed so that users do not leave quickly.

The web domain should be the name of your store. Some companies also enter a keyword. Letting yourself be advised by positioning experts will help you find the most suitable web domain for you.

 

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